Leadership

CMO Network

What I mean by that is consumers don't see financial services as any different than any other consumer category, so the experience needs to be about intuitively meeting expectations and delivering experiences that are simple and seamless.

The decline in effectiveness among award-winning campaigns is largely attributed to the recent trend of favoring short-term, activation-focused, one-off creativity in award shows, and the strategic and media approach this has promoted.

Business leaders need to know the basics of press relations, whether they have a PR advisor or not. These are the building blocks of press relations for businesses of any size.

Early-career advice from a sage and experienced chief executive officer whose career path has included corporate behemoths and startups alike. Cary Rosenzweig answers nine questions fledgling marketers should ask themselves when starting out.

Nature or natural spaces — even citified versions of them — can help us feel psychologically restored, making us healthier, more creative, more empathetic and more productive. This post shows how successful companies such as L.L. Bean, Microsoft and Amazon leverage nature to drive happiness.

New developments in natural language processing and machine learning could (and will) help make customer management easier than ever before.

Play is a key component of creating happiness in business. This post looks at how companies like Southwest, Epic Games and Coolblue make customer satisfaction look like child’s play.

The South Korean auto giant, which confirmed the departure on Friday, said Evans is leaving to “pursue other career opportunities" after “four highly-successful years.”

To illustrate how even the smartest and most capable employees can make accidental mistakes that put sensitive information at risk, Blackberry is taking a more more humorous approach to the serious subject of data breaches.

Semil Shah of Haystack is one of the most sought-after early stage investors for startups and a leading commentator on innovation. But the road to get there was not easy.