Leadership

CMO Network

As we look ahead to not only another year, but another decade, let’s reflect back to five of my 2019 predictions and how they played out this year, with the hopes that they can give us a meaningful glimpse into the retail industry moving forward.

Ford has good reason to harness the power of the iconic Mustang nameplate to market its next all-electric SUV. The decision raised eyebrows among car enthusiasts, but there’s no denying the power of the Mustang brand.

While most shoppers spend December browsing countless products on e-commerce apps and websites, Bryan and Bradford Manning are challenging consumers to consider a totally different online experience.

As part of fashion designer Heron Preston's larger mission to identify sustainable solutions for the fashion industry, HP announced today that Preston is unveiling a first-of-its-kind pilot program, in collaboration with the company, that aims to explore alternatives for plastic polybags.

One of many intriguing POVs from the event came from Hugh Sawyer, CEO of Regis Corporation, after his presentation on how business leaders may find success when they adopt a holistic view of purpose from the inside out—starting with their workforces.

Silicon Valley technology company Salesforce is now making an even bigger commitment to the United Nations Sustainable Development Goals (SDGs), with $17 million dollars in grants, and a pledge of one million employee volunteer hours to be devoted to the topic over the next year.

Thirty CX experts and practitioners recently responded to a survey about what to expect in customer experience for 2020. Here's what they had to say.

In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.

It is hard to pick the absolute winners and losers of the year, but my Prophet colleagues have weighed in and, while all of the brands above got votes, the following ten set the bar on both the high and low ends of the brand relevance spectrum.

By now you’ve probably heard about the Peloton Christmas ad debacle. The blogosphere is alight with criticisms and rants. I, too, share the view that this spot deserves mocking, but I want to point out to marketers where I think the development of this idea fell down. Hint: it wasn’t the strategy.