About the Event
Be a part of the action when the top 100 of the UK’s marketing visionaries, innovators, and bellwethers from a broad range of industries join together for peer-to-peer networking, presentations, and panel discussions that address today’s complex marketing landscape. The Summit is part of a year-long Forbes initiative that taps into the size, influence, and scope of Forbes multiple platforms.
Get Involved
Interested in Attending?
The Forbes CMO Summit is by invitation only, open to CMOs from Forbes Global 2000 companies or equivalent. If you are interested in attending, please apply below and we will be in touch if approved.
If you're interested in being a speaker, applications are open below. Please submit only once for this event. We receive hundreds of submissions a week. and will respond if we determine a fit within our program.
A few tips: When submitting a potential speaker, it's best to call out what could be newsy, what their biggest focus is on if their company is a start-up, their seed funding rounds, and other notable facts!
If you are interested in attending the event, please email Lindsay Ezykowich at [email protected] and we will contact you if you're a good fit!
Speakers
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Yonca Dervişoğlu
Chief Marketing Officer
EMEA, Google
Yonca Dervişoğlu
Chief Marketing Officer
EMEA, Google
Yonca is Chief Marketing Officer of Europe, Middle East and Africa (EMEA) for Google. She’s been at Google for 12 years, oversees teams in 35 countries, and is responsible for marketing everything from hardware to consumer apps to ads platforms. Yonca cofounded Google Arts and Culture, and she’s behind the initiative which has trained 7.5M people to date across EMEA in digital skills and will help 1M find a job or grow their business by 2020 – for which Google has received two awards from the European Commission. Prior to Google, she spent just under a decade at Unilever and four years at Yahoo!. She’s on the Heineken Supervisory Board, The Serpentine Galleries Innovation Circle, Brookings Institute Global Leadership Council, Natural History Museum Advisory Board, Founders Forum Accelerate Her Advisory Board, and a fellow of the Marketing Society. Yonca is an expert tarot card reader and apple connoisseur, and she has an entire closet full of Burning Man attire. She lives with her two daughters in London.
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Keith Weed
Chief Marketing and Communications Officer
Unilever
Keith Weed
Chief Marketing and Communications Officer
Unilever
As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for Marketing, Communications and Sustainable Business. Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. Most notably, Keith has directed significant advances in digital and influencer marketing and has championed the 3Vs, Viewability, Verification and Value across the industry. He’s committed to tackling stereotypes – gender and beyond – in advertising through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. Keith has been named Forbes’ World’s Most Influential CMO twice, the WFA’s Global Marketer of the Year 2017 and recognised as a Champion of Women in Business within the Financial Times’ HERoes list.
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Jenny Rooney
CMO Network Editor
Forbes
Jenny Rooney
CMO Network Editor
Forbes
A business journalist of more than 20 years, Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; recently launched the Forbes CMO Next list; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; is a member of the ANA’s CMO Growth Council and served on the advisory team for the ANA’s CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.
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Mehul Kapadia
Global Head of Marketing
Tata Communications
Mehul Kapadia
Global Head of Marketing
Tata Communications
Mehul Kapadia is the Global Head of Marketing at Tata Communications. In this role, he is responsible for bridging the customer-centric operations of the company’s Customer Success Group (sales & client services) and the innovations of the company’s product team to build Tata Communications’ brand – by creating customer awareness and advocacy through a multi-dimensional marketing strategy that fuels future growth. As part of this role, Mehul also spearheads the F1® engagement for Tata Communications with end-to-end responsibility for the innovation, sales and marketing, for the F1 Ecosystem, which constitutes Formula One Group, racing teams and global broadcasters. Prior to his current role, Mehul held various positions within Tata Communications including Vice President of Product Marketing, Head of Marketing and Strategy for the Small and Medium Enterprise Business in India, and Head of Sales and Marketing for the Retail Business Unit, which he helped set up. Whilst working for the Retail Business Unit, Mehul played a key role in the acquisition and integration of various businesses for Tata Communications. Mehul has also served on the Board of Directors for the Wireless Broadband Alliance (WBA). Mehul graduated as an engineer specialising in Electronics and Telecommunications, before completing an MBA in Marketing and lives in London with his wife and daughter.
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Julie Woods-Moss
President
Woods Moss Holdings BV
Julie Woods-Moss
President
Woods Moss Holdings BV
Julie Woods-Moss is a tech savvy CMO with deep insights of digital technologies: cloud, mobile, IOT, augmented reality and artificial intelligence. She is an Independent Director at Grosvenor Liverpool Ltd and a General Partner of the Grosvenor Liverpool Fund. She is a board level advisor for machine learning and analytics at the Boston Consulting Group; a senior advisor to Mu Sigma, the world’s largest pure play analytics company; a senior advisor to corporate finance firm, Dial Partners LLP; and to Agent3, a tech based digital agency within the Next15 Communications group. She is the former President at Tata Communications and as the company’s CMO, Chief Innovation Officer and CEO of the Nextgen Business she built billion dollar businesses and B2B brands. She was also a member of the Tata Group Brand advisory board, overseeing the Tata brand, a top 50 global brand in 2018. Julie has been rated the 16th most influential CMO in the world by Forbes in 2017, rated a top 12 CMO to follow on Twitter by Mar Tech Series 2018 and one of the Top 50 most inspiring women in tech in the UK 2018 by Inspiring50. She is a member of the CNBC CMO council and is a Forbes Technology Council blogger. She is passionate about women in STEM and founder of Tata Communications’ ‘Winning Mix’ group, established to improve policies and programmes to promote the development of women and minorities. Julie lives in the UK with her husband and two sons. She enjoys running, cycling and pilates and relaxes with her writing and is active on twitter @juliewoodsmoss.
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Bridget Perry
Vice President, Marketing, EMEA
Adobe
Bridget Perry
Vice President, Marketing, EMEA
Adobe
Bridget Perry has more than 20 years of experience leading enterprise marketing for global software companies and has worked at the intersection of technology, marketing and design over the course of her career. She currently leads Adobe’s marketing for Europe, Middle East and Africa (EMEA) across multiple business lines such Adobe’s Creative Cloud, Experience Cloud and Document Cloud. Bridget was part of the team who launched Adobe into the enterprise space in 2011 and was integral in the communication strategy around Adobe’s digital transformation to a cloud-based company. She has also led marketing integration efforts for multiple acquisitions. Bridget received her MBA from the Yale School of Management and undergraduate degree from Boston College.
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Dominic Field
Senior Partner & Managing Director
Boston Consulting Group (BCG)
Dominic Field
Senior Partner & Managing Director
Boston Consulting Group (BCG)
Dominic Field is a Senior Partner & Managing Director in the London office of Boston Consulting Group (BCG). He is the global practice leader for Marketing and has extensive experience advising media, advertising and marketing clients on strategy, growth opportunities, and digital development. He has published several articles on digital advertising including, “Improving Engagement and Performance in Digital Advertising”, “The Programmatic Path to Profit for Publishers”, and “Efficiency and Effectiveness in Digital Advertising“.
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Joyce Ohajah
Founder & Chief Executive Officer
Joyce Ohajah Media
Joyce Ohajah
Founder & Chief Executive Officer
Joyce Ohajah Media
Joyce is an award-winning television journalist and former ITV News Correspondent and Newscaster with a career spanning more than 20 years. She’s worked for some of the world’s best known broadcasters including ITN, BBC and Al Jazeera. Currently, she is the Founder and CEO of Joyce Ohajah Media, a strategic media and communications consultancy creating video marketing content for businesses, organisations, governments and charities. Joyce’s background as a journalist means she understands the power of storytelling. She believes that when you’re creating content, the audience comes first not the brand. In her role, Joyce helps clients find stories their audience can relate to and engage with and creates content that has impact. Her key strength is building teams that know how to harness the power and creativity of video. As a solutions-based journalist she says the real power is in telling stories that challenge thinking and share ideas that change the world we live in for the better.
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Charles Yardley
Senior Vice President & Managing Director
Forbes
Charles Yardley
Senior Vice President & Managing Director
Forbes
Charles Yardley re-joined Forbes Media in June 2017, as SVP and Managing Director. Prior to June Charles was the Chief Operating Officer at City A.M. a daily business news organization that included City A.M Newspaper, Magazines, Digital properties and Events. Previously Charles was Managing Director International, and Publisher of Forbes Life at Forbes Media based in London/New York. He was responsible for running the commercial/advertising operations across all media platforms, introducing marketers to the company’s new and highly innovative advertising products in the marketplace. Mr. Yardley also held the position of Sales Director EMEA/APAC Digital Advertising Sales for Forbes Media, responsible for leading the international sales team in their online sales efforts as well leading the region in their integrated sales efforts. Mr. Yardley has held sales positions at Financial Times Business. He began his career as a media sales executive in 1996.
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Jess Christie
Chief Brand Officer
MatchesFashion
Jess Christie
Chief Brand Officer
MatchesFashion
Jess is Chief Brand Officer at MATCHESFASHION.COM, the global luxury-shopping destination. She is responsible for building the brand vision globally through innovative digital and physical experiences. One of her major projects in 2018 was the launch of 5 Carlos Place, a new concept space in Mayfair, London. The townhouse combines a new retail experience, cultural and lifestyle event programme and creative broadcasting hub in one physical permanent residence. Since its launch in September, Jess has overseen more than 45 events at Carlos Place ranging from an exclusive Prada installation to a supper club with chef Skye Gyngell. Jess joined MATCHESFASHION.COM in 2011 from Gap Inc, where she launched the European ecommerce and Banana Republic brand in Europe, with flagships in London and Milan. Jess also worked on Gap collaborations with Valentino and Stella McCartney kidswear. Prior to that she was Head of Fashion at Brower Lewis, the luxury PR agency.
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James Manderson
EMEA General Manager & Success Director
Braze
James Manderson
EMEA General Manager & Success Director
Braze
James has over a decade of experience leading CRM programmes in multiple sectors, including as Head of CRM at Universal Music Group International. He also spent a number of years working in not-for-profit where amongst other roles he lead CRM and data for Shelter, the UK’s largest housing and homelessness charity. Currently EMEA General Manager at Braze, the leading customer engagement platform for the mobile first age, James lives with his wife Melissa on the south coast of England where they enjoy walking, painting and good food.
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Tony Jarvis
Co-Founder & Managing Director
EI Advisory
Tony Jarvis
Co-Founder & Managing Director
EI Advisory
As a Co-Founder of EI Advisory, Tony works closely with B2B Marketing Leaders around the world to devise, select and negotiate go-to-market programs. Founded in 2007, EI runs independent primary research to help B2B marketers make smarter decisions when selecting activities to access niche audiences globally. Tony has 20 years’ experience in the B2B marketing space.
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Gráinne Wafer
Baileys Global Brand Director
Diageo
Gráinne Wafer
Baileys Global Brand Director
Diageo
Gráinne Wafer is the Global Brand Director for Baileys at Diageo, and therefore responsible for the Baileys brand globally. One of the world’s leading spirit brands, it is an iconic Irish success story, loved by over 150M consumers in over 160 countries around the world. She is accountable for strategy, commercial and consumer performance & innovation for the Baileys brand, in both developed and emerging markets. Following a decade of decline, Gráinne has led the brand’s turnaround, with three consecutive years of growth based on a totally new strategy. Gráinne also is joint lead of Diageo’s Progressive Gender Portrayal programme and is the Diageo representative for the UNstereotype Alliance, a UN and industry wide platform which seeks to eradicate harmful gender-based stereotypes in advertising. Gráinne has spent over twenty years with Diageo working on a wide variety of brands, with local, European & global roles spanning communications, brand marketing, innovation and commercialisation.
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David Daniel
Senior Vice President, Marketing & Communications
Vocalink
David Daniel
Senior Vice President, Marketing & Communications
Vocalink
David is the Senior Vice President of Marketing & Communications for Vocalink, a Mastercard company. He combines a deep understanding of rational human behaviour together with artistic expression and creative thinking, resulting in emotionally charged yet logically convincing marketing and communications. David has dedicated his tenure at Vocalink to designing and building a world class marketing and communications team spanning across disciplines such as storytelling, thought-leadership, customer experience, consumer insights and social media. He has built a team of 30 highly skilled and passionate individuals, while nurturing a fun and productive culture. Together with his team he has positioned marketing as a unique business advantage that drives commercial results. Prior to joining Vocalink, David was Head of Marketing Strategy for Lloyds Banking Group, Marketing Director for the UK at American Express, and Head of B2B Marketing at Barclaycard. David graduated with a BA in Economics and Spanish from Middlebury College in the US, and received his MBA at the University of Cambridge. He lives in Wimbledon and loves spending time with his two boys, Oscar and Oliver. He also enjoys cycling and eating (which includes cooking as well).
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Mike Fox
Chief Marketing Officer
Culture Trip
Mike Fox
Chief Marketing Officer
Culture Trip
Mike started in planning at advertising agencies, before moving client-side to Sony Electronics and Snapple Beverages. Next he joined CNN’s Strategic Integration Group, where he created multi-media content platforms for some of the world’s largest brands. In 2009, an invitation to join Facebook’s monetization team became an opportunity to build the early teams that grew Facebook’s annual advertising business from a few hundred million dollars to over $12 Billion in under five years. Since leaving Facebook in 2014, Mike has worked as CMO and CRO on early stage startups. An avid outdoors enthusiast, Mike can be found in the mountains when he’s not working either skiing, mountain biking, or playing golf.
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Janett Haas
Senior Vice President, Strategic Partnerships
Forbes
Janett Haas
Senior Vice President, Strategic Partnerships
Forbes
As SVP of Strategic Partnerships for Forbes, Haas develops ongoing strategic partnerships with brands and provides best-in-class marketing solutions across Forbes’ various channels: Media, Native, Video, Social, Live Events and First-Party Research. She collaborates with CMOs, CDOs and Senior Marketers to develop bespoke content strategies and deploy them across Forbes’ large global business audience. She leads the Forbes’ CMO Practice – a practice which includes the CMO Network on Forbes.com and Forbes’ Annual CMO Summit. She also leads Business Development with the goal of creating large partnerships on behalf of Forbes. Janett joined Forbes in 2002. Previously, she held sales positions at Ziff Davis, Insight Express and GlamMedia. Janett holds a Bachelor’s degree in International Business from San Francisco State University and lives in Los Angeles.
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Jerome Hiquet
Chief Marketing Officer
Formula E
Jerome Hiquet
Chief Marketing Officer
Formula E
Jerome Hiquet is the newly-appointed Chief Marketing Officer at Formula E – the electric street racing series. Working for a number of renowned brands over the space of nearly two decades, Hiquet brings a wealth of experience in both marketing and events – making the transition to Formula E from his previous position as CMO at Tough Mudder. Listed as one of the top-40 marketing innovators to watch by PR Week in 2015, Hiquet studied at KEDGE Business School in Bordeaux, France and Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico – before starting his career with a stint at the Accor Group. His next move was to Voyages-sncf.com and then Club Med – developing marketing campaigns and strategies to enhance advertisement, promotion and customer experience. Hiquet joins the ABB FIA Formula E Championship as the sport moves to accelerate its focus towards more consumer-focussed activities – implementing and transferring his expertise across areas including media, marketing and communications.
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Nina Bibby
Chief Marketing Officer
O2
Nina Bibby
Chief Marketing Officer
O2
Nina is the Chief Marketing Officer at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer and SMB mobile business. She is also responsible for marketing across O2, including brand, marketing communications, data analytics, customer experience, devices and sustainability. Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands. Nina has an MBA from INSEAD and her early career after business school was in consulting. She is a non-executive Director of Barratt Developments plc, a fellow of the Marketing Society, sits on the MGGB (Marketing Group of Great Britain) Council and is a trustee of Great Ormond Street Hospital. Nina is married to Brodie and has two children, Michaela and Sebastian.
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Philip Thomas
President, Ascential Events, Chairman, Cannes Lion
Philip Thomas
President, Ascential Events, Chairman, Cannes Lion
Philip Thomas is President of Ascential Events, the parent company of Cannes Lions International Festival of Creativity and its associated Festivals, Money2020, the world’s premier payments and Fintech congress, and WARC, a global authority on advertising and media effectiveness. He is also Chairman of Cannes Lions, having been CEO of Lions Festivals for ten years between 2006 and 2016. He began his career as a journalist, working on national and international magazines and newspapers, and editing Empire, the UK’s biggest-selling movie magazine, before moving into publishing and becoming Managing Director of FHM worldwide, launching the iconic men’s magazine in more than 30 countries. He was appointed Managing Director of Emap’s Australian and South East Asian division, based in Sydney for three years, before returning to the UK and being appointed Chief Executive Officer of Lions Festivals. Philip began his current role when Ascential Events was established in August 2016, and from June 2018 took on the additional position of Chairman of Cannes Lions. Philip is a Non Executive Trustee of the charity Malaria No More and was cited as one the Agents of Change for Gender Equality by the UK’s Management Today magazine.
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Sir Terry Leahy
Former Chief Executive Officer
Tesco
Sir Terry Leahy
Former Chief Executive Officer
Tesco
Sir Terry Leahy was appointed Chief Executive of Tesco PLC in March 1997 and retired from this position in March 2011. He received a Knighthood for services to food retailing in the 2002 New Year Honours and in the same year was made a Freeman of the City of Liverpool and is a member of the Liverpool Enterprise Partnership Advisory Board. In March 2008 he was nominated by Retail Week as Retail Leader of the Year. From 2005 to 2010 he was voted as Britain’s Most Admired Leader by Management Today and in 2004 he was named European Businessman of the year by Fortune Magazine. In 2010 he received the Daily Telegraph’s Award for a Decade of Excellence in Business a Lifetime Achievement award from Director Magazine and was voted Business Person of the Year by the Sunday Times. Terry is now a part-time senior advisor to Clayton Dubilier & Rice, the US private equity firm and holds various Char and Executive Committee memberships.
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Kate Walsh
Consultant
Russell Reynolds Associates
Kate Walsh
Consultant
Russell Reynolds Associates
Kate Walsh is a member of the firm’s Consumer Sector. Focusing on the retail space, Kate works closely with some of the most loved brands on the High Street and is passionate about finding great talent for a constantly evolving retail environment. She understands the unique challenges retailers are facing today and recognizes the qualities needed to lead a thriving consumer-facing business in the digital age. Kate works with a range of publicly-listed and private equity-backed businesses. She is based in London. Prior to joining the firm, Kate spent three years in executive search. During that time, she established and ran a retail and consumer practice and worked on board-level searches. Before that, she was the Retail and Luxury Correspondent for The Sunday Times, where she also edited The Prufrock column. Kate started her career as a journalist with City AM and has written on hedge funds, asset management and the media space. Kate holds a B.A. degree in English and Classics from University College, Dublin. She also has a post-graduate certificate in journalism from the London College of Printing.
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Luke Hodson
Founder
Urban Nerds Collective
Luke Hodson
Founder
Urban Nerds Collective
Forbes 30 under 30 alumnus, Luke Hodson is a born and bred Londoner and founder of Urban Nerds, an award-winning youth and culture marketing agency. Hodson’s vision was to champion the diverse landscape of urban youth culture and collaborate with brands expressing a shared desire to authentically connect with this cohort. Converse and Beats by Dre were amongst the first to understand the opportunity and align with the Nerds vision. Today, Hodson continues to drive the business forward by evolving Urban Nerds’ core services and investing in products that keep the brand at the frontline of youth culture and marketing.
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Brett Booth
Partner
Urban Nerds Collective
Brett Booth
Partner
Urban Nerds Collective
Brett Booth is Partner at Urban Nerds where he applies 10 years experience in researching, understanding and activating youth culture and consumers to head up strategy and creative that drive their client brands efforts to engage this notoriously fast-moving segment. One of Brett’s core passions lies in creative expression and the celebration of this by fans and followers who in turn shape the changing face of contemporary culture. With Nerds he helps clients work out how best to play a valuable role in this space, first through strategic consultation, second through the delivery of projects typically fusing both physical and digital engagement, particularly within the highly engaging landscape of social media.
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Karen Fraser
Director & Head of Strategy
Credos
Karen Fraser
Director & Head of Strategy
Credos
Karen leads Credos, the think tank for advertising and commercial communications. Karen created the report series Advertising Pays which shows the £120bn contribution advertising makes to the UK economy. Credos also monitors advertising’s impact on society. The Minister for Women and Equalities took Karen’s work on advertising and young women’s self-esteem to the United Nations. Previously Karen has consulted to brands, agencies and government on strategic communications. She has given a speech at a dinner in the House of Lords on advertising and Brexit. Her work has featured in The Economist, The New Statesman, Financial Times, and on Radio 4 and Newsnight and she won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her article about corporate reputation. She was awarded the MBE for services to diversity and advertising in the Queen’s 2017 New Year’s Honours list.
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Lara Vandenberg
Senior Vice President of Marketing and Communications
Knotch
Lara Vandenberg
Senior Vice President of Marketing and Communications
Knotch
Lara Vandenberg is the Senior Vice President of Marketing and Communications at Knotch, the leading, independent provider of real-time intelligence for marketers. At the helm of Knotch’s marketing team, Lara is accountable for the branding, voice and strategy of the company as it seeks to change the way global brands engage and understand their audiences. Under the Knotch brand, Lara launched the Transparency Standard, an initiative focussed on empowering marketers to demand full transparency when it comes to their advertising investment. Prior to Knotch, Lara worked at leading consumer brands and Public Relations and Marketing agencies and has been named to both Forbes 30 Under 30 and B&T 30 Under 30 lists. Born and raised in Sydney, Lara attended The University of New South Wales where she studied both International Business and Media & Communications
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Ruth How
Head of Marketing
PUMA UK, Ireland & Benelux
Ruth How
Head of Marketing
PUMA UK, Ireland & Benelux
Always championing the consumer and brands, Ruth’s career spans CRM management consultancy at Accenture, marketing sports at a NGB, Red Bull sports marketing and now PUMA. PUMA is recognized globally as a leading sport-lifestyle company that designs and develops footwear, apparel & accessories across football, running, training, lifestyle and fashion ranges. With over 8 years at PUMA in a variety of roles, working across their sports performance and fashion lifestyle marketing, Ruth heads up the marketing team across 5 Northern European markets. With a passion for marketing that is relevant to the youth consumer and that delivers meaningful results, she is responsible for brand communications strategy to engage and excite the youth generation and commercial marketing strategy across a broad range of fashion and sports retailers. Since 2016 she’s helped grow PUMA’s business with its most significance retailer partners by over 40%.
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John Beasley
Chief Marketing Officer
Vero
John Beasley
Chief Marketing Officer
Vero
John is the CMO of Vero, the next gen Social Network, that has no Ads, Algorithms or Data-mining, and has seen exponential growth in 2018. Previously John was VP of Marketing across Europe, Middle East & Africa for Monster Energy, and Head of Brand at Red Bull UK. He also worked for two of the world’s biggest Advertising Agencies: McCann-Erickson and Y&R on clients such as Coca-Cola, Nescafe, Bacardi, Virgin Atlantic and successfully transitioning Marks & Spencer’s to M&S.
Agenda
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Arrivals and Breakfast
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Welcome Address
Introduction to Forbes’ second European CMO Summit
Charles Yardley, Senior Vice President & Managing Director, Europe, Forbes Media -
The Influential CMO: Voice, Visibility and Value
As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience. Not only are they are gaining influence inside company walls, in the C-suite and in the boardroom, but they also are becoming more visible and accessible corporate leaders outside of their organizations, with their personal brands increasingly intersecting with public perceptions of the companies they work for. In this discussion, Keith Weed, named by Forbes as the World’s Most Influential CMO 2018 will discuss the role of CMO influence—what it looks like, how it manifests, and how CMOs must regard the responsibility that comes with voice and visibility.
Keith Weed, Chief Marketing & Communications Officer, Unilever
Interviewer: Jennifer Rooney, CMO Network Editor, Forbes Media -
Future of the Empowered Consumer: A Conversation with Google EMEA CMO, Yonca Dervisoglu
In this session, learn how advertising is increasingly about empowering consumers with the right information. Hear from one of the world’s leading brands on the role of both traditional marketing and data-driven insights. Marketing effectiveness will also be discussed.
Yonca Dervisoglu, Chief Marketing Officer, EMEA, Google
Interviewer: Janett Kennedy Haas, Senior Vice President, Strategic Partnerships, Forbes Media -
Spotlight: A Business Case for Brand Humanity
A recent commissioned study conducted by Forrester Consulting on behalf of Braze uncovers what Brand Humanity means to consumers—and what that Brand Humanity can do for your business.
James Manderson, General Manager & Success Director, EMEA, Braze -
Break for Tea & Coffee
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What’s the Role of Thought Leadership Content in Next-Generation Marketing?
With digital capabilities advancing at pace and an increasing focus on marketing metrics and demand generation, what role should ‘thought leadership content’ play in integrated marketing plans moving forward. What is thought leadership content and how can it be measured? Where does it fit in and how do top marketers see it evolving in the next 5 years.
David Daniel, Senior Vice President, Marketing & Communications, Mastercard
Tony Jarvis, Co-Founder & Managing Director, EI Advisory
Mehul Kapadia, Global Chief Marketing Officer, Tata Communications
Sarah Thomas, Managing Director, Marketing & Communications, Accenture
Moderator: Alex Wood, Europe Editor, Forbes Media -
Fireside Chat
Dominic Field, Senior Partner & Managing Director, Boston Consulting Group (BCG)
Interviewer: Jenny Rooney, CMO Network Editor, Forbes Media -
Sector in Focus: The New Pace of Retail – How Can Marketers Adapt?
The headlines suggest that traditional retail is collapsing under the weight of new online behemoths like Amazon – what is the retail CMO’s role to reach and engage new audiences in novel and unique ways? We hear from challenger retail brands as well as traditional retail brands who are kicking the trend.
Jess Christie, Chief Brand Officer MatchesFashion
Daniel Marks, Chief Creative Officer & Partner, The Communications Store
Julie Woods-Moss, President, Woods Moss Holdings BV
Moderator: Oliver Smith, Senior Reporter, Forbes Media -
Lunch & Networking
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Marketing 2050: What Does the Future Look Like?
New technologies such as AI and blockchain have fundamentally transformed the ways in which companies engage with their key audiences from 10 years ago, and the decades to come look set to be just as full of change and disruption. This panel will reflect on the state of play in 2018 while taking a look ahead to 2050, asking questions such as: What are the key innovations taking place right now that will have the biggest impact on marketers over the next 30 years? Can CMOs maintain focus on the human as processes and workforces become increasingly automated? And how are marketers innovating to tackle the most urgent challenges of today while planning ahead for the future? We hear from heritage brands that have stood the test of time by always staying one step ahead of the game, as well as younger companies aiming for growth and new markets.
Paul Fletcher, Head of Marketing, Coutts
Mike Fox, Chief Marketing Officer, Culture Trip
Jerome Hiquet, Chief Marketing Officer, Formula E
Moderator: Parmy Olson, Technology Writer, Forbes Media -
Fireside Chat
Bridget Perry, Vice President, Marketing EMEA, Adobe
Interviewer: Janett Kennedy Haas, Senior Vice President, Strategic Partnerships, Forbes Media -
Creativity vs Tech: Are We Seeing a Return to Traditional Storytelling?
Tech and computing has been disrupting the marketing and advertising sector for decades. From AI to personalisation, tech has been creating new opportunities for brand engagement and measurement. However, some claim technology has made marketing homogenous and too automated. Are we now seeing a return to traditional creative marketing techniques and what is the best mix?
Nina Bibby, Chief Marketing Officer, O2
Philip Thomas, President, Ascential Events; Chairman, Cannes Lions
Lara Vandenberg, Senior Vice President, Communications, Knotch & Forbes 30 Under 30 Honoree
Moderator: Jenny Rooney, CMO Network Editor, Forbes Media -
Break for Tea & Coffee
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Getting to Grips with Generation Z
With Generation Z (those born after 1995) estimated to reach around 2.56 billion, or 40 per cent of all consumers, by 2020, and currently accounting for around $860 billion in direct spend a year, it won’t be long before understanding the Gen-Z perspective will be key to marketing success. How can we develop marketing strategies to the needs of a global generation that has grown up on social media?
John Beasley, Chief Marketing Officer, Vero
Brett Booth, Head of Insight, Urban Nerds Collective
Luke Hodson, Founder, Urban Nerds Collective
Ruth How, Head of Marketing, PUMA UK, Ireland & Benelux -
Driving Diversity and Inclusion in Marketing
Diversity of talent within marketing teams is no longer just a social cause – instead it’s a business imperative for brands and companies who want to drive innovation and create competitive advantage. Which companies are going above and beyond to identify and nurture talent from diverse socio-economic backgrounds and how are they doing it?
Karen Fraser, Director, Credos & Head of Strategy, Advertising Association
Joyce Ohajah, Chief Executive Officer, Joyce Ohajah Media
Grainne Wafer, Global Brand Director, Baileys & Roe & Co, Diageo
Moderator: Jessica Sibley, Chief Sales Officer, Forbes Media -
From CMO to CEO: Taking the Plunge
Increasing numbers of marketers are making the leap to CEO roles – this session will see a CMO-turned-CEO discuss their journey and give vital tips on how marketers can challenge perceptions and demonstrate their influence when it comes to driving company strategies.
Sir Terence Leahy, Former Chief Executive Officer, Tesco
Interviewer: Kate Walsh, Consultant, Russell Reynolds Associates -
Closing Remarks
Jessica Sibley, Chief Sales Officer, Forbes Media
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Drinks Reception
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Event Concludes
Across All Platforms
CMO Network
The CMO Network on Forbes.com is the must-read, one-stop shop for the latest marketing, advertising and media news, trends, insights and analysis. This online digital hub serves as the ultimate destination for CEOs, CMOs and other top executives to connect, learn and share in what their peers are doing.
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CMO Practice
Forbes CMO Practice fosters deep relationships with CMOs through networking opportunities, editorial content, research, education, workshops and consulting, in order to help sales and marketing leaders get the most impact from their investments and discover practical solutions to their challenges.
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CMO Interview Series
Jenny Rooney, Editor of the Forbes CMO Network, hosts in-depth one-on-one interviews with the world’s leading CMOs—affording our audience transparency and insight into how their organizations operate.
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Location
London, UK
Contact
For General Inquiries:
Please email:
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Contact
For General Inquiries:
Please email:
[email protected]