About the Event
From Promise To Practice
Moving from talk to action in an era of CMO accountability for authenticity, trust, purpose, cultural dialogue, human connection, technological innovation and business growth.
Join us as we come together to celebrate marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future at the 15th Annual Forbes CMO Summit. At our exclusive, invitation-only gathering of the world’s top marketing leaders, you’ll gain valuable insights from your peers and premier speakers, the opportunity for dialog and ideas-sharing, and a chance to explore the new frontiers of marketing, advertising and brand-building. You’ll leave inspired to create change and test the boundaries of what’s possible as you drive not just brand but business growth.
From Promise To Practice
This year the focus of the summit will be on the move from talk to action—how CMOs’ goals and promises of recent years are coming to fruition. Priority will be getting on stage concrete, real-world examples/case studies of how CMOs are accomplishing their objectives internally (within their marketing organizations), externally (in the broader advertising, marketing and brand industry), and in culture and society.
Role of the CMO Now
Marketing as a growth driver – how are the top CMOs measuring and driving revenue.
Focus on the customer: Who owns the CX, and how best to create completely seamless experiences?
A look at new strategies in identifying, hiring and retaining the most needed talent.
Digital Transformation: Where are we now?
What does the marketing organization of the future look like?
A look at how certain marketers are adopting all kinds of unique tech to advance marketing strategy.
Our 5G Future
How will it change things? Who will win? What do marketers need to know?
Use of AI in Marketing
A look at real-world case studies.
A conversation with the next generation of CMOs and how they are redefining the role
A conversation with the young people leading the marketing-industry revolution.
Diversity and Inclusion in the Marketing Industry
A conversation about what’s being done from the inside out.
The Culture Imperative
Why now, more than ever, the business and culture that the CMO creates internally is imperative for future growth.
Why a company’s raison d’etre is paramount at a time of intense social, political, cultural, and environmental change.
A look at the new wave of cannabis-company marketing and the CMOs at the helm.
What does it mean for the various company stages (mature, vs early stage, etc.).
B2B vs. B2C
It’s no longer mutually exclusive, but rather all inclusive.
Across All Platforms
Ritz Carlton Dana Point
One Ritz Carlton Dr, Dana Point, CA 92629