Bernhard Schroeder

ABOUT

Get my latest book, Startup Culture Mindset to build a great team.I am the Director at the Lavin Entrepreneurship Center, San Diego State University. I oversee all of the center’s undergraduate and graduate experiential programs. I bring over

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Get my latest book, Startup Culture Mindset to build a great team. I am the Director at the Lavin Entrepreneurship Center, San Diego State University. I oversee all of the center’s undergraduate and graduate experiential programs. I bring over 20 years of marketing and entrepreneurial experience, both as a Senior Partner (startup to IPO to $1.2 billion) in a global integrated marketing agency (e.g. Apple, Amazon, Nike, etc.) and as a former Chief Marketing Officer. I have worked with hundreds of start-ups in San Diego, on and off the campus, I am a strategic advisor to several start-ups and have spoken at TEDx events. Today, I teach several entrepreneurship courses (Creativity & Innovation, Entrepreneurship Fundamentals, Business Model/Plan Development for Entrepreneurs) within the Fowler College of Business at San Diego State University. I have written three books: Fail Fast or Win Big, Simply Brilliant, and Brands and Bulls**t, and now Startup Culture Mindset.

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