David Weiss
Contributor|Retail

ABOUT

I am a partner at McMillanDoolittle, a retail-focused consulting firm. Prior to joining McMillanDoolittle I held merchandising and operational roles for multi-billion dollar retailers, venture-funded start-ups and private-equity owned turnarounds. My experience spans multiple channels both globally and in

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I am a partner at McMillanDoolittle, a retail-focused consulting firm. Prior to joining McMillanDoolittle I held merchandising and operational roles for multi-billion dollar retailers, venture-funded start-ups and private-equity owned turnarounds. My experience spans multiple channels both globally and in the US; direct-to-consumer, specialty retail, wholesale, and department store. I graduated from Harvard University and have an MBA from the Kellogg School of Management at Northwestern University.

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LATESTARCHIVE
3,335 views  |  
Aug 13, 2019

Kohl's, Facebook And A Sad Story

Kohl's is partnering with Facebook to use the social media giant's consumer data to select a merchandising assortment. Its execution (and how it contrasts with Macy's Story concept) is another example that the mindset of legacy retail executives may be holding them back in today's market.
2,900 views  |  
Aug 9, 2019

Target And Levi’s Get Hitched

The move reveals that Levi’s – a brand that has been revitalized over the last five years – recognizes a kindred spirit in Target – a retailer that has been revitalized by focusing on creating an environment for strong brands.
1,200 views  |  
Jul 16, 2019

Walmart And Target Stand Tall During Prime Day

The two crafted strategies to highlight their advantages over Amazon, poking the tiger with an inclusive message, highlighting their stores, and by simply keeping their heads on straight.
1,763 views  |  
May 2, 2019

Under Armour's Good, Bad And Opportunity

As with all brands, Under Armour needs to make sure its core is healthy. That means rejuvenating the business in the United States. Other brands have successfully done that - but right now that it is a longer term project and there is not a short term fix.
855 views  |  
Apr 29, 2019

A Digital Win But Physical Loss For Finish Line

Finish Line has done substantial work, but the physical manifestation of the bodega Fresh campaign is a reminder that experiential retail can be an over-hyped fix. Creating engagement—either in physical or digital space—should be the goal for most retailers.
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