Prabal Gurung And The Glenlivet Celebrate Convention-Breakers In Latest Collaboration

In a partnership that celebrates the disruptors of the world, The Glenlivet and designer Prabal Gurung have released a chic answer to all your dram needs: a limited-edition flask and flask bag, released for New York Fashion Week.

The set celebrates The Glenlivet 14 Year Old, a new single malt Scotch that is the first to be selectively finished in ex-Cognac casks, and the 10th anniversary of Gurung’s showing at NYFW.

Consisting of a chic gold flask (a similar one was available and customizable free of charge to attendees of Gurung’s Spring-Summer 2020 show) and a purple “flask bag” unavailable for purchase, the set is an embodiment of norm-breaking: The purse’s hue, a dark lavender with a gold chain strap, is no accident—rather, the shade can be found on the The Glenlivet 14 Year Old, a rare instance of the company trading in it’s 195-year-old brown label, and was chosen for its genderlessness.

To celebrate the release, the whisky company has hosted a range of events during New York Fashion Week, from a pop-up held in an Airstream in SoHo to various sip-and-shops in other retailers, like NARS and Alice + Olivia.

According to The Glenlivet, the partnership was a natural one. Both businesses embrace the other’s strides to break from tradition: for The Glenlivet, that is in trying to align the spirit with a younger crowd, notably through partnerships with HYPEBEAST; for Gurung, that is in using his clothing as a platform for his politics, as in 2017 when he released a line of T-Shirts printed with text such as “I have a dream” and “Yes, we should all be feminists.” (The latter was credited to Maria Grazia Chiuri, who put the original “We should all be feminists” on her Dior shirts.)

Both brands also tap into a luxury market, which Gurung cited in an email to Forbes as another reason why he was attracted to the collaboration.

“There is a similar inclination towards craftsmanship between the worlds of fashion and luxury spirits,” he said. “Whether you are designing a runway collection or creating a bottle of scotch whisky, they both involve a high level of skill.”

Gurung has appreciated such skill from an early age, as he has a home-born love for the spirit. His mother first introduced him to whisky, a moment he remembers to this day. “She said, ‘What are you going to do that is going to impact the world positively?’” he shared in a promotional video.

Since then, the Nepalese fashion designer has started a charity, the Shikshya Foundation Nepal, that helps bring education to the country, and, as mentioned above, not shied away from using his designs to spread a message.

His Spring-Summer 2020 collection, which debuted today, hit similar notes of activism. The question of “who gets to be an American” was everywhere, both illuminated on the floor of the runway and printed on sashes worn beauty pageant-style by the models as they did their final walk. Himself an immigrant, Gurung provided no immediate answer in the show, though the styles—which transitioned from a pure, bridal white, to red-white-and-blue and, lastly, pastel florals as the show progressed—and soundtrack—Sam Cooke’s “A Change Is Gonna Come”—hinted at an optimistic future.

When asked afterwards, Gurung shared his belief that, “We should all seek to broaden the definition of what it means to be an American, and accept a more inclusive point of view on who gets to claim it.”

And Gurung sees this partnership as another answer to his mother’s question. “It is my hope that by continuing to collaborate with forward-thinking brands, such as The Glenlivet, we can incite a deeper global conversation,” he said.

Though the flask and bag are still unavailable for purchase, whisky fans can buy The Glenlivet 14 Year Old at select retailers.

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A Georgetown University alumna, my degree says I love English and Art, so you'll find me writing, photographing, and podcasting—when I'm not window-shopping, that is

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