Data Shows ‘The Mandalorian’ Is TV’s Most In-Demand Series In The World

The Mandalorian with 'Baby Yoda'

Still from 'The Mandalorian'

cr: Disney

Disney’s flagship Star Wars TV entry The Mandalorian has certainly lived up to its considerable hype, launching a wide array of online discussions and an even wider array of so-called ‘Baby Yoda’ pictures (re: not actually Yoda). According to demand data from Parrot Analytics, the show has officially become the most in-demand series in the world, surpassing Game of Thrones, Stranger Things, and other popular competitors.

According to Parrot Analytics, a global content demand analytics firm, in the week leading up to December 1st The Mandalorian was 31.9 times more in-demand than any other title. Their research, for the record, did show considerable popularity for a variety of other shows—Game of Thrones hit 28.3 times the average; The Flash registered 21.6 times more; Stranger Things was marked as 18.9 times; while The Crown came in at 15.0 times the average. All that competition aside, The Mandalorian came out on top.

Parrot Analytics’ measurement of TV show demand includes video streaming, peer-to-peer protocols, social media engagement, blogging, photo sharing, and research platforms. Parrot Analytics is “the only company that captures, weighs, and combines all these different touchpoints into a single content demand measurement,” their registered ‘The Demand Expressions®’ metric that reflects represents “total audience demand being expressed for any title across all platforms, in any market, around the world.”

A number of factors contributed to the success of The Mandalorian. The show has proven popular with both critics and audiences, scoring 95% for both on review-aggregator site Rotten Tomatoes. As a Star Wars property, of course, the show has one of the most popular franchises in the world to draw from, but its use of Western and samurai-film inspiration and tropes have added a lot of plot complexity and allow an interesting exploration of the SW universe. (I’m sure the pure love of ‘Baby Yoda’ that swept the entire internet didn’t hurt things).

The show will be competing for the Most In-Demand Series Debut in the World at the upcoming Global TV Demand Awards, taking place this January 21st at the NAPTE: Miami conference. It will be competing against HBO’s Chernobyl, Netflix’s The Umbrella Academy, Amazon Prime Video’s The Boys, and Apple TV+’s See.

Other categories at the awards show include (but aren’t limited to): Most In-Demand TV Show in the World, Most In-Demand Digital Original in the World, Most In-Demand Drama Series in the World, Most In-Demand Comedy Series in the World, Most In-Demand Superhero Series in the World, and will also include awards for international content from Latin America, Asia, and Europe. All winners will be determined based on data from January 1st, 2019 to December 31st, 2019.

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Disney’s flagship Star Wars TV entry The Mandalorian has certainly lived up to its considerable hype, launching a wide array of online discussions and an even wider array of so-called ‘Baby Yoda’ pictures (re: not actually Yoda). According to demand data from Parrot Analytics, the show has officially become the most in-demand series in the world, surpassing Game of Thrones, Stranger Things, and other popular competitors.

According to Parrot Analytics, a global content demand analytics firm, in the week leading up to December 1st The Mandalorian was 31.9 times more in-demand than any other title. Their research, for the record, did show considerable popularity for a variety of other shows—Game of Thrones hit 28.3 times the average; The Flash registered 21.6 times more; Stranger Things was marked as 18.9 times; while The Crown came in at 15.0 times the average. All that competition aside, The Mandalorian came out on top.

Parrot Analytics’ measurement of TV show demand includes video streaming, peer-to-peer protocols, social media engagement, blogging, photo sharing, and research platforms. Parrot Analytics is “the only company that captures, weighs, and combines all these different touchpoints into a single content demand measurement,” their registered ‘The Demand Expressions®’ metric that reflects represents “total audience demand being expressed for any title across all platforms, in any market, around the world.”

A number of factors contributed to the success of The Mandalorian. The show has proven popular with both critics and audiences, scoring 95% for both on review-aggregator site Rotten Tomatoes. As a Star Wars property, of course, the show has one of the most popular franchises in the world to draw from, but its use of Western and samurai-film inspiration and tropes have added a lot of plot complexity and allow an interesting exploration of the SW universe. (I’m sure the pure love of ‘Baby Yoda’ that swept the entire internet didn’t hurt things).

The show will be competing for the Most In-Demand Series Debut in the World at the upcoming Global TV Demand Awards, taking place this January 21st at the NAPTE: Miami conference. It will be competing against HBO’s Chernobyl, Netflix’s The Umbrella Academy, Amazon Prime Video’s The Boys, and Apple TV+’s See.

Other categories at the awards show include (but aren’t limited to): Most In-Demand TV Show in the World, Most In-Demand Digital Original in the World, Most In-Demand Drama Series in the World, Most In-Demand Comedy Series in the World, Most In-Demand Superhero Series in the World, and will also include awards for international content from Latin America, Asia, and Europe. All winners will be determined based on data from January 1st, 2019 to December 31st, 2019.

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Jeff Ewing is a filmmaker and screenwriter in LA. My recent co-edited book "Alien and Philosophy" can be found here. Check out my website here, a...