Korean Motor Company, Hyundai, Debuts a Capsule Collection During New York Fashion Week.

Hyundai x Zero Maria Cornejo: Present Re:Style, New York Fashion Week.

Hyundai x Zero Maria Cornejo: Present Re:Style, New York Fashion Week.

BFA

“Re:Style” was conceptualized as a way for the motor company to enlist conversations about environmental issues and activate customer engagement with ethical consumption, specifically the millennial demographic.

“ This initiative was created to communicate Hyundai’s brand vision and message with sustainability and innovation. This event is more than just a CSR (Corporate Social Responsibility) activity, we want to communicate with consumers about the value of Corporate Citizenship,” explains Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor Company.

In partnering with New York based designer, Maria Cornejo, Cho describes the decision to create the capsule collection together “an incredible learning opportunity.”

“Maria Cornejo made perfect sense. Her sustainable philosophy perfectly fits with our brand vision. And because she has lived and worked all over the world, a lifestyle that truly reflects our global customer; this collaboration is really about globalization,” says Cho.

Cornejo’s namesake brand is renowned for her long-term commitment to local manufacturing and incorporating sustainable practices. She has been credited with prompting the sustainable conversation in the American Fashion Industry and is a founding member of the Council of Fashion Designers of America Sustainability Committee, the fashion industry’s governing body, of which she has been a member since 2003.

The 15-piece capsule collection was designed using up-cycled Zero+ Maria Cornejo’s fabrics, including a Cradle to Cradle Certified Gold Dylan denim organic cotton and leftover car seat materials offered by Hyundai Transys, an affiliate of Hyundai Motor Company, the leading manufacturer of car seat construction in the global market.

Using these materials as a base for the collection, Cornejo reimagined them into new shapes and silhouettes. Cornejo viewed the partnership as an incredible opportunity to create dialogue around wastage, a large concern for both industries.

“Collaboration is the key to how we will all move forward, generate new ideas, and creatively come together to address more responsible design practices. By partnering with Hyundai, it sends a more powerful message and helps us reach more people,” says Cornejo.

Hyundai is committed to elevating the sustainable conversation to the next level. With the launch of their “ Progress for Humanity” vision, the umbrella concept of which their branded Re:Style campaign is one of its activations, they have recently debuted the Hyundai NEXO, their first dedicated fuel cell electric vehicle that produces zero carbon emissions, and has worked with the BBC on a series titled, “ Innovators of Tomorrow”, which highlights global environmental initiatives.

For Cornejo, she is happy that the sustainability conversation is a now a big topic, globally. She’s most excited about the next iteration of sustainable manufacturing, especially in textiles, where leather is now being grown in labs, and fabric can be made from orange peels. She continues to innovate her sustainable practices in her own collection and encourages other designers to produce locally. 85% of her collection is manufactured in the New York City Garment District.

“The whole idea is to do something creative with things that have had a life before,” says Cornejo. “It’s about making something new and re-imagining things. Re-create, re-imagine, re-cycle. How do we get creative with less?”

In addition to the capsule collection, there will be a limited edition t-shirt available in Cornejo’s Bleeker Street Atelier and Boutique in New York City and on her website.

Zeromariacornejo.com

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Collaborating with Chilean born designer, Zero + Maria Cornejo, Hyundai Motor Company activated their “Re:Style” initiative by debuting a 15-piece capsule fashion collection during Fashion Week, held at Public Kitchen at PUBLIC Hotel.

“Re:Style” was conceptualized as a way for the motor company to enlist conversations about environmental issues and activate customer engagement with ethical consumption, specifically the millennial demographic.

“ This initiative was created to communicate Hyundai’s brand vision and message with sustainability and innovation. This event is more than just a CSR (Corporate Social Responsibility) activity, we want to communicate with consumers about the value of Corporate Citizenship,” explains Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor Company.

In partnering with New York based designer, Maria Cornejo, Cho describes the decision to create the capsule collection together “an incredible learning opportunity.”

“Maria Cornejo made perfect sense. Her sustainable philosophy perfectly fits with our brand vision. And because she has lived and worked all over the world, a lifestyle that truly reflects our global customer; this collaboration is really about globalization,” says Cho.

Cornejo’s namesake brand is renowned for her long-term commitment to local manufacturing and incorporating sustainable practices. She has been credited with prompting the sustainable conversation in the American Fashion Industry and is a founding member of the Council of Fashion Designers of America Sustainability Committee, the fashion industry’s governing body, of which she has been a member since 2003.

The 15-piece capsule collection was designed using up-cycled Zero+ Maria Cornejo’s fabrics, including a Cradle to Cradle Certified Gold Dylan denim organic cotton and leftover car seat materials offered by Hyundai Transys, an affiliate of Hyundai Motor Company, the leading manufacturer of car seat construction in the global market.

Using these materials as a base for the collection, Cornejo reimagined them into new shapes and silhouettes. Cornejo viewed the partnership as an incredible opportunity to create dialogue around wastage, a large concern for both industries.

“Collaboration is the key to how we will all move forward, generate new ideas, and creatively come together to address more responsible design practices. By partnering with Hyundai, it sends a more powerful message and helps us reach more people,” says Cornejo.

Hyundai is committed to elevating the sustainable conversation to the next level. With the launch of their “ Progress for Humanity” vision, the umbrella concept of which their branded Re:Style campaign is one of its activations, they have recently debuted the Hyundai NEXO, their first dedicated fuel cell electric vehicle that produces zero carbon emissions, and has worked with the BBC on a series titled, “ Innovators of Tomorrow”, which highlights global environmental initiatives.

For Cornejo, she is happy that the sustainability conversation is a now a big topic, globally. She’s most excited about the next iteration of sustainable manufacturing, especially in textiles, where leather is now being grown in labs, and fabric can be made from orange peels. She continues to innovate her sustainable practices in her own collection and encourages other designers to produce locally. 85% of her collection is manufactured in the New York City Garment District.

“The whole idea is to do something creative with things that have had a life before,” says Cornejo. “It’s about making something new and re-imagining things. Re-create, re-imagine, re-cycle. How do we get creative with less?”

In addition to the capsule collection, there will be a limited edition t-shirt available in Cornejo’s Bleeker Street Atelier and Boutique in New York City and on her website.

Zeromariacornejo.com

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Having launched my career as a fashion assistant at Glamour Magazine, I quickly learned the intricacies of the NY fashion industry and the magazine world. As a fashion s...