Kamala Harris Drops Out Of Presidential Race On Twitter. Meanwhile, Tulsi Gabbard Does Yoga.

It’s almost impossible to lie on social media.

Hundreds and thousands of “fact-checkers” are constantly parsing what we say, verifying the truth against established sources, and sharing their opinions. When they find a lie, they post about it at lightning speeds. 

Ironically, while many of us see social media as a haven for trolls or a place to post erroneous content meant to mislead and confuse, it is also a proving ground for authenticity. That will make things quite interesting in 2020.

Recently, when Kamala Harris announced on Twitter that she was dropping out of the 2020 presidential race and explained the reasons in a professional and well-produced video, another user replied with a video of her opponent Tulsi Gabbard strumming on a ukulele. Check it out, it speaks volumes about what we can expect in the next election cycle and perhaps for decades to come in politics: 

I find this all fascinating, and something that only could only happen on social media. There are sinews that connect the strands of politics in a way that is impossible to follow on a daily basis and to keep up, and yet one video can summarize a political race with only a few strums. The two candidates used radically different approaches. Gabbard is definitely appealing to a younger, more ardent crowd.

Case in point: In a previous post two hours before Gabbard sent her best wishes to Harris, she posted photos of her yoga session. It has almost 7,000 likes.

We’re definitely in a different age.

What will work in 2020 is a serious commitment to authenticity, a social media presence that occurs in real-time. The candidates on both sides will have to appeal directly to their base in an authentic, vibrant, and honest way. No frills. No professional videos. You could say the election for 2020 started with those yoga posts because there is no other way to run an election. We will see everything, we will know everything. Whatever we don’t know will be revealed eventually.

Candidates might as well come clean and be real. We want to elect an actual human being this time, someone who is willing to present a social media-verified stance.

This can work both ways, of course.

As a recent example, you have to admit the picture of Joe Biden biting a finger at a rally looks odd. Social media agreed and pounced immediately. It became a meme. They lampooned the democratic candidate incessantly. The story behind the photos didn’t help, either. Biden was being playful when the speaker kept moving her hand in front of his face. In another twist, he recently started a “no malarkey” tour. 

Twitter pounced again. Who uses that word anymore?

The good news: I’m eager to see how this all turns out. Every truth exposed, every post revealed. Social media ties it all together like never before. We will know all.

And we can vote.

John Brandon is a well-known journalist who has published over 15,000 articles on social media, technology, leadership, mentoring, and many other topics. Before startin

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