Dwayne ‘The Rock’ Johnson Launching Latest Project Rock Collection As Part Of The UA Freedom Initiative

Dwayne “The Rock” Johnson’s Project Rock Collection with Under Armour is launching a new collection today in tandem with the UA Freedom initiative. The launch will help support the Fisher House Foundation, which provides a network of comfort homes around the world where families of veterans can stay at no cost while their military family members receive treatment at nearby military hospitals and Veterans Affairs medical centers.

“I’m grateful that our Project Rock collection can benefit, in some small way, the selfless men and women of our armed services who represent our country with such honor,” said Johnson.

Project Rock Global Ambassador Lindsey Vonn is also part of this latest campaign.

The new collection includes men’s and women’s hoodies, sweatpants and shirts. Additionally, a brand new red, white and blue colorway of the PR2 training shoe will be available.

Project Rock has seen great success with Under Armour since the partnership began. The PR1 shoe sold out in just 30 minutes last year when it was launched, and the PR2 quickly became the brand’s #1 seller earlier this year when it was released. The collection has also seen sell-out releases with its headphones, which sold out in 72 hours.  

The new Project Rock x UA Freedom collection is available beginning November 7 on UA.com, in UA Brand Houses in the United States and through DICK’S Sporting Goods retail channels.

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