Gary Drenik
Contributor|Strategies

ABOUT
I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to...
I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business. I got my start in the radio industry.
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LATESTARCHIVE
Sep 12, 2019

Predicting Consumer Behavior: Do Retailers Know What You'll Buy?

In late 2017, I spoke with Dave Cherry and he shared the following breakdown of the key elements of a single view of the customer. Today we go deeper into the most difficult, yet most valuable element in this foundation, behavioral patterns, and more specifically, predicting customer behavior.
Jul 9, 2019

What Millennials Want When They Shop Online

At Prosper, we regularly survey thousands of consumers on shopping behavior and preferences. In this article, we review June data, to see how millennials’ online shopping preferences and behaviors differ from older age groups.
Jun 25, 2019

Improved Forecasting Through Machine Learning & Artificial Intelligence

One can’t read any news today without a barrage of articles about data science and machine learning and artificial intelligence. To better assess all of this talk and hype, I recently had the opportunity to sit down with Brian Sampsel, VP and Chief Analytics Innovator for the Columbus Collaboratory.
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