Meet Krish Himmatramka, An Entrepreneur Making Engagement Rings Ethical

courtesy of Krish Himmatramka

Buying diamonds, specifically for an engagement ring, is a purchase associated with love. However, these stones are often shrouded in conflict due to the nature of their excavation and how they are traded around the world. One entrepreneur who is trying to make buying engagement rings a more ethical purchase is Krish Himmantramka, founder of Do Amore, the ethical engagement ring company where every sale gives people access to clean water. This way, a couple gets to change another life forever on their special day.

Early Beginnings 

Himmatramka studied Mechanical Engineering and like many other graduates took up a job at a prestigious engineering company with long term ambitions of going on to do an MBA and working his way up the ladder. In his first role, he was stationed on an oil and gas drilling rig where he learned how hard it was to drill for oil, but how easy it was to drill for water. “I was shocked that it took weeks of drilling for us to hit oil, but just hours to hit the water.” This realization remained in Himmatramka’s head, and knowing over two billion people lack access to clean water daily, he decided this was an issue he wanted to tackle and started researching how he could make his contribution to solving it

He initially looked into how he could set up a charity but quickly realised there were many organizations already doing a great job and given there is a finite pool of capital all he would be doing is competing for donations. Instead the idea to set up some sort of social enterprise selling products where profits could go into helping to build wells made much more sense. The big issue was which product to sell… “I wanted to sell something that was sold in large volumes but also had a high price tag. This way, every time I sold a product, I could make a significant difference.”

At the time Himmatramka was looking for an engagement ring for his soon to be wife and found the process extremely archaic and overly complicated. The same feeling he got from working on a drilling rig resurfaced given how hard it is to mine for diamonds in addition to the unethical nature of the trade. He soon realized that the engagement ring industry was ripe for disruption. “Products that symbolize love shouldn’t come with questions of ethics, so I decided I would propose with a ring that didn’t just hurt the world, but actually helped the world.” Months later, Himmatramka proposed with an ethically crafted ring and on the day of his proposal, sponsored the drilling of a water well in Haiti. With this, Do Amore was born. 

Do Amore’s Birth

After settling on the name Do Amore, Himmatramka started to conduct research and save money. A major benefit of working on an oil rig was his living costs were extremely low which meant he was eventually able to save $18,000 to start his venture, enough to get it up and running. Creating the brand to align with Himmatramka's vision proved to be relatively straightforward. The most difficulty came in creating the ethical supply chain he envisioned. “A 25-year-old walking into established jewellery manufacturers saying he wants to transform the industry wasn’t working,” he says. So he took on a "fake it till you make it mentality" but quickly realized this wasn’t working either. After many rejections, he decided to be himself and tell the manufacturers exactly why this mission is so important to him. 

Courtesy of DoAmore

After a few more rejections Himmatramka was fortunate enough to meet one manufacturer who bought into the idea and this gave him a chance. The credibility he gained from working with that manufacturer meant he could then go on and speak to other manufacturers creating a beautiful ethical product along with his eCommerce store, all that was left now was to tell the world about Do Amore.

Spreading The Word 

Marketing activities started off with very basic social media which Himmatramka would do himself in the evenings after work but to his surprise, he received his first order relatively quickly. This brought a lot of excitement but what pleased Himmatramka the most was that he would get to provide someone in developing country access to clean water for the very first time. Over the coming months, additional sales started to trickle in without any paid marketing, and Himmatramka learned these sales were coming organically through word of mouth. “People would tell their friends and families about how their engagement ring gave someone access to clean water and naturally spread the Do Amore word.” This really started to take off when Do Amore started providing each customer with the GPS coordinates of the well they helped build along with a photo which they could share with friends and family 

Once the business began generating positive cash flow, Himmatramka decided to leave his day job in order to focus on Do Amore full-time. It was a good decision because over the coming years, without any paid marketing, Do Amore would generate millions of dollars in revenue and bring thousands of people access to clean water. Himmatramka took all the positive cash flow and reinvested it into the company to grow it further.

Courtesy of DoAmore

Today, Do Amore has a digital advertising strategy which has given them another leg of growth. They have 5 employees and Himmatramka is enjoying the sustainable growth with orders coming in from around the world. Himmatramka never envisioned he would be able to bring this many people clean water without having raised outside investment. “I never expected that the $18,000 I put into Do Amore at the start would be the only money I’d ever have to put in. This wouldn’t be possible if it weren’t for our customers who believe in the social mission and want to propose with a ring that makes a positive impact in the world.” As we are ending our conversation Himmatramka talked about wanting to build a sustainable business model rather than a rocket ship which might crash. “It’s worrisome to see competitors grow faster than us, only to fail. I’m very cognizant to make sure Do Amore lasts so that it can continue to make a positive impact in the world for years and years to come.” 

The foresight to know that from the beginning and plan around that is how he has been able to build something which is sustainable and this takes a level of maturity far beyond his years. I'm sure Do Amore will go on to do great things and makes its dent in solving the global water crises.

This article is part of a series featuring diverse people making a difference. You can find more articles here and if you have a story to tell or want to be updated as soon as new features are released message/follow me on Twitter @TommyASC91

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courtesy of Krish Himmatramka

Buying diamonds, specifically for an engagement ring, is a purchase associated with love. However, these stones are often shrouded in conflict due to the nature of their excavation and how they are traded around the world. One entrepreneur who is trying to make buying engagement rings a more ethical purchase is Krish Himmantramka, founder of Do Amore, the ethical engagement ring company where every sale gives people access to clean water. This way, a couple gets to change another life forever on their special day.

Early Beginnings 

Himmatramka studied Mechanical Engineering and like many other graduates took up a job at a prestigious engineering company with long term ambitions of going on to do an MBA and working his way up the ladder. In his first role, he was stationed on an oil and gas drilling rig where he learned how hard it was to drill for oil, but how easy it was to drill for water. “I was shocked that it took weeks of drilling for us to hit oil, but just hours to hit the water.” This realization remained in Himmatramka’s head, and knowing over two billion people lack access to clean water daily, he decided this was an issue he wanted to tackle and started researching how he could make his contribution to solving it

He initially looked into how he could set up a charity but quickly realised there were many organizations already doing a great job and given there is a finite pool of capital all he would be doing is competing for donations. Instead the idea to set up some sort of social enterprise selling products where profits could go into helping to build wells made much more sense. The big issue was which product to sell… “I wanted to sell something that was sold in large volumes but also had a high price tag. This way, every time I sold a product, I could make a significant difference.”

At the time Himmatramka was looking for an engagement ring for his soon to be wife and found the process extremely archaic and overly complicated. The same feeling he got from working on a drilling rig resurfaced given how hard it is to mine for diamonds in addition to the unethical nature of the trade. He soon realized that the engagement ring industry was ripe for disruption. “Products that symbolize love shouldn’t come with questions of ethics, so I decided I would propose with a ring that didn’t just hurt the world, but actually helped the world.” Months later, Himmatramka proposed with an ethically crafted ring and on the day of his proposal, sponsored the drilling of a water well in Haiti. With this, Do Amore was born. 

Do Amore’s Birth

After settling on the name Do Amore, Himmatramka started to conduct research and save money. A major benefit of working on an oil rig was his living costs were extremely low which meant he was eventually able to save $18,000 to start his venture, enough to get it up and running. Creating the brand to align with Himmatramka's vision proved to be relatively straightforward. The most difficulty came in creating the ethical supply chain he envisioned. “A 25-year-old walking into established jewellery manufacturers saying he wants to transform the industry wasn’t working,” he says. So he took on a "fake it till you make it mentality" but quickly realized this wasn’t working either. After many rejections, he decided to be himself and tell the manufacturers exactly why this mission is so important to him. 

Courtesy of DoAmore

After a few more rejections Himmatramka was fortunate enough to meet one manufacturer who bought into the idea and this gave him a chance. The credibility he gained from working with that manufacturer meant he could then go on and speak to other manufacturers creating a beautiful ethical product along with his eCommerce store, all that was left now was to tell the world about Do Amore.

Spreading The Word 

Marketing activities started off with very basic social media which Himmatramka would do himself in the evenings after work but to his surprise, he received his first order relatively quickly. This brought a lot of excitement but what pleased Himmatramka the most was that he would get to provide someone in developing country access to clean water for the very first time. Over the coming months, additional sales started to trickle in without any paid marketing, and Himmatramka learned these sales were coming organically through word of mouth. “People would tell their friends and families about how their engagement ring gave someone access to clean water and naturally spread the Do Amore word.” This really started to take off when Do Amore started providing each customer with the GPS coordinates of the well they helped build along with a photo which they could share with friends and family 

Once the business began generating positive cash flow, Himmatramka decided to leave his day job in order to focus on Do Amore full-time. It was a good decision because over the coming years, without any paid marketing, Do Amore would generate millions of dollars in revenue and bring thousands of people access to clean water. Himmatramka took all the positive cash flow and reinvested it into the company to grow it further.

Courtesy of DoAmore

Today, Do Amore has a digital advertising strategy which has given them another leg of growth. They have 5 employees and Himmatramka is enjoying the sustainable growth with orders coming in from around the world. Himmatramka never envisioned he would be able to bring this many people clean water without having raised outside investment. “I never expected that the $18,000 I put into Do Amore at the start would be the only money I’d ever have to put in. This wouldn’t be possible if it weren’t for our customers who believe in the social mission and want to propose with a ring that makes a positive impact in the world.” As we are ending our conversation Himmatramka talked about wanting to build a sustainable business model rather than a rocket ship which might crash. “It’s worrisome to see competitors grow faster than us, only to fail. I’m very cognizant to make sure Do Amore lasts so that it can continue to make a positive impact in the world for years and years to come.” 

The foresight to know that from the beginning and plan around that is how he has been able to build something which is sustainable and this takes a level of maturity far beyond his years. I'm sure Do Amore will go on to do great things and makes its dent in solving the global water crises.

This article is part of a series featuring diverse people making a difference. You can find more articles here and if you have a story to tell or want to be updated as soon as new features are released message/follow me on Twitter @TommyASC91